Bengaluru, August 22, 2025: Shopsy by Flipkart, one of India’s fastest-growing hypervalue platforms, recently wrapped up its Independence Day ‘Dil Se Desi’ Sale with remarkable growth across home furnishing and electronics categories, reaffirming its position as Bharat’s go-to festive shopping destination. The sale combined unbeatable prices starting at ₹79/-, regional picks from eight iconic bazaars across India, and engaging daily offers to create a vibrant shopping experience for value-conscious shoppers.

Bharat’s Demography Accelerating Sales Momentum

The sale recorded a more than 16% surge in orders post-launch, driven by Shopsy’s marquee property, Blockbuster Savings for Bharat. First-time customers were a major growth driver, with a 17% increase in new shoppers and a notable rise in orders from Gen Z, underscoring the platform’s growing appeal among younger buyers. The shopping trends during the sale reflected Bharat’s diverse customer base—55% male and 30% female shoppers—predominantly from Tier 3 and remote towns.

A Sale Built for Bharat’s Desi Spirit

The ‘Dil Se Desi’ Sale was designed for Bharat’s culturally diverse shoppers, providing unbeatable bargains offered by sellers in every category. Crazzzy Deals (minimum 30% off) dropped at 12 PM and 7 PM, Jhatpat Deals on impulse purchase products at super-low prices went live at 1 PM, 5 PM, and 8 PM, while Jackpot Deals slashed prices even further from 7 AM to midnight. From choppers and sarees to electronics and fashion finds often priced well below ₹200/-, these formats kept customers coming back multiple times a day, creating a high-frequency shopping habit across Tier 2, 3, and 4+ cities.

Kapil Thirani, Business Head, Shopsy and Flipkart Marketplace, Flipkart, said, "The success of our ‘Dil Se Desi’ sale reflects the evolving aspirations of Bharat where shoppers are increasingly seeking quality, variety, and value across categories including health, home, and fashion. Our vision is to make the shopping experience on Shopsy as seamless and inclusive as possible, enabling first-time digital shoppers to explore, discover, and buy with confidence. This Independence Day sale was able to do just that – we saw a 17% increase in first-time customers during the sale. By blending unbeatable value with a retail experience rooted in local relevance, we aim to serve every corner of Bharat with products that truly resonate with their needs.”

From Metros to Remote Corners-Nationwide Reach

Among the regions, Bengaluru, New Delhi, Chennai, Hyderabad, and Kolkata emerged as the top-performing cities, while Shopsy also fulfilled orders from remote towns such as Ponduru, Lalpet, Amraudha, and Aland, showcasing the platform’s deep delivery reach.

Bharat Splurges on Electronics, Fashion, and Home Essentials

This festive season, Bharat’s shopping carts reflected a vibrant mix of wellness, comfort, and style. Home furnishings and essentials took centre stage, with bedsheet sales up 21.68% and pillows up 10.71%. This was accompanied by a sharp rise in pots and pans (46%) and cookware (14%). Electronics saw robust growth, led by trimmers (80%), pen drives (77%), and smartwatches (68%). In fashion, patriotic hues ruled wardrobes from the Woven Mysore Art Silk Saree in orange and green to Solid Men’s Green T-Shirts and Women’s Green Flats. Audio devices topped category growth, while men’s clothing and women’s footwear each saw a 15% rise, marking a season where personal style, home upgrades, and wellness went hand in hand.

Gamified Shopping & First-Time Buyer Incentives

The sale featured engaging elements such as the Zoner Leaderboard, which showcased the most active shopping zones, and the choice of Bharat polls, where customers voted for their favourite styles in real time, influencing upcoming offers. The Southern region topped the Zoner Leaderboard with the most contributions.

As Shopsy continues to deepen its footprint across Bharat, it remains committed to delivering unbeatable value, regional relevance, and a seamless shopping experience to every household. With 450 million+ app downloads, delivery to 19,000+ pin codes, and 13 million new shoppers onboarded this year, Shopsy is taking hypervalue shopping deeper into Bharat than ever before. From metros to Tier 4+ towns, it is redefining how millions celebrate, save, and shop all year round.