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FERRERO GROUP TO ACQUIRE PURELY ELIZABETH, A LEADING U.S. MODERN WELLNESS BRAND

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FERRERO GROUP TO ACQUIRE PURELY ELIZABETH, A LEADING U.S. MODERN WELLNESS BRAND

By Sai Krishna

LUXEMBOURG and BOULDER, Colo. , Aug. 14, 2026 /PRNewswire/ -- Ferrero Group today announced it has signed an agreement to acquire Purely Elizabeth, the high-growth modern wellness brand and a leading better-for-you food company based in the U.S. The acquisition further enhances Ferrero's relevance at the American breakfast table with Purely Elizabeth joining its portfolio. Following closing, Ferrero intends to...