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Skyscanner Turns IPL Travel Planning into a National Hotline Moment
By Joseph Andrew
Over 3000 Fans dial in for IPL‑season travel planning tips voiced by Suryakumar ‘SKY’ Yadav 35% callers were keen to learn tips from SKY about last minute travel planning, while 1 in 7 callers tried a vibe check with SKY Under eight days, the campaign has already crossed 21 million in reach through outdoor and social platforms, and continues to...
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