Assam Products Gain Global Reach, Says Chief Minister Himanta Biswa Sarma

Guwahati, June 22: Himanta Biswa Sarma has highlighted the growing global presence of products from Assam, stating that items “made in Assam” are now being enjoyed by consumers across international markets.

Speaking on the state’s expanding trade footprint, the Chief Minister noted that Assam’s traditional and locally produced goods are gaining wider acceptance abroad, reflecting improvements in branding, quality enhancement, and market access initiatives.

He said that the state’s focus on promoting indigenous products has helped local industries and artisans reach new markets beyond India, strengthening rural livelihoods and supporting small producers.

Officials pointed out that Assam’s export potential has been growing steadily, driven by sectors such as tea, handicrafts, agricultural products, and processed goods. Efforts to improve packaging, certification, and global outreach have further supported this expansion.

The government has also been working to promote local entrepreneurship and strengthen supply chains, enabling small businesses and self-help groups to connect with national and international buyers.

Industry observers say the increasing global visibility of Assam-made products reflects a broader trend of regional brands from India gaining traction in overseas markets.

The statement underscores the state’s continued push to position itself as a key contributor to India’s growing export ecosystem while preserving its cultural and artisanal identity.