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Xylys defines time with Swiss precision and bold design in new film featuring Abhishek Sharma

BusinessRekha Nair21 Apr 2026

Xylys defines time with Swiss precision and bold design in new film featuring Abhishek Sharma

 

Mumbai, Apr 21:Xylys, Titan’s premium watch brand, unveils its latest campaign featuring Abhishek Sharma, bringing together Swiss precision, contemporary design, and a confident, bold, self-directed approach to time.

Set within a stylised, surreal urban landscape, the film follows Abhishek as he moves through an immersive underwater world that blends the familiar with the unexpected. The narrative reflects a mindset that is instinctive yet intentional, where ambition is matched by discipline, and personal style is expressed with clarity and confidence.

At the centre of the campaign is the Mariana Limited Edition – Coral Reef Green, a Swiss automatic diver’s watch that captures the brand’s design-forward philosophy and technical expertise. Limited to 200 pieces worldwide, the timepiece stands as a bold expression of modern bold watchmaking rooted in precision.

Crafted in a 44mm tin bronze case, the Mariana is powered by the Swiss Sellita SW200-1 automatic movement with a 41-hour power reserve. The Coral Reef Green dial, enhanced with Superluminova indices, is paired with sapphire glass featuring multi-layer anti-reflective coating, and offers water resistance up to 20 ATM. The watch comes with a Brown European calf leather strap and an interchangeable green rubber strap, reinforcing both versatility and performance.

The Mariana collection also includes Blue and Brown dial variants, extending the range through distinct, design-led expressions that reflect Xylys’ contemporary aesthetic.

“Xylys stands for a distinct point of view, where Swiss precision meets confident design,” said Kalpana Rangamani, CSMO, Titan’s Premium Watches. “This campaign brings that philosophy to life through a strong visual language and a personality that reflects clarity, ambition, and self-belief.”

“For me, performance is about instinct, but also about consistency and control,” said Abhishek Sharma. “That balance is something I relate to in Xylys, the attention to detail, the precision, and the way it complements my personal style.”

With this campaign, Xylys defines its space, where bold, global design meets Swiss precision, and every choice is made with intent.

 

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