Tira Expands UK-Born FACEGYM with the Launch of Jio World Drive’s Standalone Studio and Multi-City Rollout in 2026

Mumbai, Sep 28: Following its successful launch in India, FACEGYM, the UK-based face fitness brand, is expanding its presence in the country with Reliance Retail's Tira. At the centre of this expansion is the launch of FACEGYM's standalone studio at Jio World Drive, Mumbai, a significant step in Tira's strategy to build the brand through both dedicated studios and Shop-in-Shop formats across key markets including Mumbai, Hyderabad and Delhi. The launch comes at a time of rapid growth for India's beauty and wellness sector, as more informed consumers look for performance-led experiences that deliver visible results.

Born out of the insight that regular muscle movement can create a lasting impact on how we look and feel, FACEGYM has created a new category within beauty and wellness by approaching face care through the lens of fitness and muscle training. With a cult following internationally and a distinctive, experience-led proposition, the brand is now being scaled across India through Tira's retail network, bringing face fitness to a wider and increasingly beauty-conscious consumer base. The Jio World Drive studio brings the full FACEGYM experience to a dedicated space in one of Mumbai's prominent luxury and lifestyle destinations, serving as a key destination for the brand in India. Alongside the studio, FACEGYM is building its Shop-in-Shop footprint, with GVK Hyderabad now operational as the brand extends its reach across Mumbai and Delhi.

Tira's approach combines the accessibility of Shop-in-Shop locations with the deeper, more immersive experience of standalone FACEGYM studios, allowing the brand to widen its reach while building dedicated destinations in key markets.

Commenting on the launch, Angelo Castello, CEO, FACEGYM, said,

"India represents an important next chapter for FACEGYM. We are not simply entering a new beauty market; we are introducing a new way of thinking about face care. Our standalone studio at Jio World Drive allows us to bring the full FACEGYM experience to life and build face fitness as a category in modern wellness."

With the beauty and wellness market in India becoming increasingly experience-led, Tira sees an opportunity to take a globally recognised facial fitness concept and build it at scale in the country.

A Tira spokesperson said, 

"FACEGYM has introduced an entirely new dimension to the beauty and wellness conversation in India. With the brand now moving beyond its first retail presence into a standalone studio and a wider network, we see an opportunity to make face fitness part of the everyday beauty and wellness routine for Indian consumers."

With the Jio World Drive studio and a growing Shop-in-Shop network, Tira is building on FACEGYM's successful Mumbai launch to establish the UK-born brand as a distinctive new name in India's beauty and wellness landscape.