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The Wealth Gap in India Is Really a Consistency Gap

BusinessManasi Praharaj29 Sept 2026

Ask most Indians whether wealth creation matters to them and the answer is almost always yes. Nearly three in four Indians nearing retirement still have no formal financial plan, and the median saver has built a corpus of Rs 28 lakh while expecting to retire on Rs 1 crore, a shortfall of 3.6 times, according to a 2026 retirement readiness survey. Intent rarely seems to be the problem. Follow-through is.

Gold shows the pattern most clearly

Every festive season, a similar story plays out with gold. Digital gold purchases made through UPI rose 62% month on month to around Rs 21 billion in October 2025, coinciding with Dhanteras and Diwali, according to World Gold Council data. For a few weeks each year, gold buying becomes a genuinely mainstream financial behaviour. Then it fades. Purchases settle back to baseline once the festival season ends, and the next real spike does not arrive until the following October.

The gold pattern is a useful proxy for something bigger. Wealth creation for most Indians tends to happen in short bursts, triggered by a festival, a bonus, or a tax deadline, rather than as a habit that carries through the rest of the year.

Speaking on this, Mohammed Roshan, Co-founder and CEO, GoSats said, "Every festive season, gold buying spikes for a few weeks and then goes quiet until the next one. That pattern tells you people trust gold as an asset, they just do not have an easy way to keep building a position outside of Dhanteras and Diwali. The opportunity is in making that a year round habit instead of a once a year purchase."

The same gap shows up elsewhere

SIP contributions in India have grown steadily, crossing Rs 30,000 crore a month through much of 2026, and the share of SIP accounts held for over five years has risen from 12.3% in 2021 to 31% in 2026. That is real evidence that consistency, once established, does hold. Getting there remains the harder part. Retirement surveys consistently show people intend to save more than they end up saving, and that gap widens the longer the intention sits unacted on.

Removing the need to remember

The shift, where it is happening, is about removing the decision itself rather than asking people to make a better one. There is no separate purchase to remember and no festival to wait for. The accumulation continues whether or not the person thinks about it that day.

Wealth creation that depends on remembering to act will keep looking seasonal: a spike around Diwali, a resolution every January, a plan revisited once a year and then set aside. The kind that actually compounds is the kind that does not need to be remembered.