Belgaum, 19th September, 2025: Ghodawat Consumer Ltd. (GCL), the FMCG arm of Sanjay Ghodawat Group, has unveiled its new campaignfor STAR Chakki Fresh Atta, anchored around the heartfelt thought — “Pyaar Se Bani, Mehnat Ki Roti.” This heart-touching campaign is a tribute to the silent dedication of mothers — the unsung heroes behind every wholesome meal. To bring this emotion to life and strike a stronger chord with regional consumers, GCL has roped in popular Marathi television actress Kalyani Jadhav as the face of the campaign.

Building on the success of STAR Refined Oil’s campaign with Raveena Tandon, this regional push is designed to deepen consumer connection and energise trade. The campaign will roll out across multiple channels - including theatres, in-store branding, regional newspapers, radio, billboards, sampling drives, and social media.

Speaking on the campaign, Salloni Ghodawat, CEO, Ghodawat Consumer Ltd., said, "STAR Chakki Fresh Atta is not just a product; it’s a reflection of the dedication and love found in every kitchen. Through the ‘Pyaar Se Bani, Mehnat Ki Roti’ campaign, we aim to honour these everyday efforts while delivering our promise of purity, freshness, and authentic taste in every pack. This campaign is an emotional bridge that connects the brand with every household that values tradition and trust."

Shubham Shukla, Marketing Head, Ghodawat Consumer Ltd., emphasised, "The tremendous response to STAR Refined Oil’s campaign with Raveena Tandon has given us a solid foundation of trust across consumers and trade partners. With ‘Pyaar Se Bani, Mehnat Ki Roti’, we are amplifying that connection through a story that resonates with every household. Kalyani Jadhav’s onboarding brings regional authenticity and strengthens our outreach in key markets. More importantly, this campaign equips our sales team with a powerful narrative — enabling them to drive impactful conversations at retail, boost visibility, and build STAR’s position as a brand that celebrates everyday efforts with pride."

The ‘Pyaar Se Bani,Mehnat Ki Roti’ campaign unfolds through two heartwarming stories that celebrate the quiet strength of mothers and the emotional value of home-cooked meals. One narrative follows a young mother who, despite the daily effort of making rotis, finds beauty and purpose in nourishing her loved ones with STAR Atta — made from premium MP wheat and free from maida, ensuring soft, wholesome rotis every time. The second story captures a tender moment between a mother and daughter after a tough Sports Day, where instead of words, the mother offers silent support through a fresh roti, reminding her child that effort matters more than results. With the tagline “Pyaar Se Bani Mehnat Ki Roti”, the campaign seamlessly blends emotion with product truth, positioning STAR Atta as a trusted partner in kitchens where love and care are served daily.