Nykaaland 4.0 kicks off in Delhi with Beauty, Celebrity Appearances and Live Music
BusinessManasi Praharaj24 Oct 2026
24, October 2026: Nykaaland 4.0 kicks off in New Delhi: The fourth edition, co-produced by Nykaa and BookMyShow Live, opened at NSIC Exhibition Ground, Okhla, bringing together beauty enthusiasts, creators and music lovers for a three-day celebration
Celebrity appearances add to the excitement: Celebrity appearances added to the excitement, with Shanaya Kapoor joining the celebrations for Dot & Key, Taapsee Pannu for Swiss Beauty, and Nitanshi Goel featuring in a special session with Mamonde
A buzzing beauty playground: From homegrown favourites like Nykaa Cosmetics, Kay Beauty, Earth Rhythm and Dot & Key to global icons like Rare Beauty, Huda Beauty, TIRTIR and Laneige, Nykaaland was the place to be. Think about discovering your next holy-grail product, trying out the launches everyone’s talking about and picking up insider tips to level up your beauty game. And yes, you could shop your favourites, too.
Engaging beauty programming: The Nykaa Play Show added to the day's interactive experiences, keeping audiences engaged across Beauty Town
Music takes centre stage: Girls Girls Girls, Suggahunny, Rabab and Kelcy Starr performed as part of the opening evening's music line-up, bringing an energetic close to Day 1
Two more days of experiences ahead: The opening day set the tone for a weekend of beauty discoveries, live music and immersive experiences, with two more days of Nykaaland 4.0 to follow.
Catch the opening-day moments here: NYKAALAND DELHI - DAY 1 Images
