MF Bharat App to Expand Mutual Fund Access for Gig Workers in Smaller Cities

Apr 16 (BNP): MF Bharat, the mutual fund investment platform operated by iPrudent (formerly Prudent Asset India Pvt Ltd), has announced a new initiative aimed at improving financial inclusion among gig workers and investors in Tier 2 and Tier 3 cities.

The programme seeks to simplify access to mutual fund investments through digital tools, making it easier for first-time and underserved investors to participate in wealth creation opportunities.

The initiative is expected to particularly benefit gig economy workers by offering a more accessible and user-friendly investment experience, helping them build long-term financial stability.

Company officials said the platform is focused on expanding awareness and participation in mutual funds beyond major urban centres, contributing to broader financial inclusion across India.