M·A·C Cosmetics, the world’s leading professional makeup brand, proudly unveils the India campaign for the reimagined Studio Fix Fluid SPF 15 24HR Matte Foundation –available in 59 shades, making it the largest foundation range in India. Developed and tested on Indian skin tones, this iconic foundation has been elevated with innovative Pro Fluid Technology™, a good-for-skin formula, and a shade range that truly reflects the beauty of India.

Fronting the India campaign are five powerhouses of individuality and style – Ujjwala Raut, Aisha Ahmed, Naina Bhan, Nejm, and Mishall B. – each representing the diversity of skin tones, textures, and personalities from across the country. Through their individuality, the campaign celebrates self-expression and the confidence that comes from finding your perfect match.

YOUR PERFECT FIX –REINVENTED

The reformulated Studio Fix Fluid SPF 15 24HR Matte Foundation is designed to help you achieve a natural soft matte finish with comfort that lasts all day. Its Pro Fluid Technology™ moves seamlessly with your skin, delivering breathable, lightweight wear that looks as good at midnight as it did in the morning.

Key Benefits:

• Tested on Indian Skin Tones – Created with India in mind, ensuring a perfect match for every complexion
• Largest Foundation Range in India – 59 expertly curated shades for all skin tones and undertones
• 24HR Wear – Non-caking, non-creasing, and non-settling coverag
• Transfer, Sweat & Humidity Resistant – Perfect for all climates, including the Indian summer
• Good for Skin Formula – Infused with 87% skincare ingredients, including:

1.   Sugar kelp extract to control oil
2.   Red algae extract and hyaluronic acid for hydration
3.     SPF 15+ for daily sun protection

• • Oil-Free & Non-Comedogenic – Won’t clog pores or cause acne
  • Sustainable Packaging – Recyclable glass bottle with a user-friendly pump for precise coverage

the foundation is available online at maccosmetics.in, myntra.com, nykaa.com , ssbeauty.in, sephora.in and offline at all M·A·C stores nationwide.