New Delhi, September 24th, 2025:  Liberty Shoes, one of India’s most trusted footwear brands with a 65-year legacy, amplifies its campaign, “Mera Joota Hindustani Hai,” a creative celebration of national pride, accessibility, and design innovation amidst the renewed swadeshi sentiment.

At the heart of the campaign is a vibrant music anthem specially dedicated to the footwear by Liberty Shoes. The video brings alive the spirit of India through multiple languages, diverse cultural backdrops, and expressive choreography. It positions Liberty footwear as more than just a product — as an extension of individuality, rooted in Indian identity yet globally relevant.

Speaking on the campaign and the new GST reforms, Mr. Anupam Bansal, Executive Director, Liberty Shoes, said: ““With Mera Joota Hindustani Hai, we wanted to create more than just a campaign — it is a celebration of India’s diversity, pride, and design spirit. The music video showcases how Liberty footwear connects cultures and languages, while reflecting our legacy of being proudly Indian. This is a perfect time to re-ignite conversations around swadeshi sentiments with the recent GST reforms as well. It has brought affordability and balance to the footwear sector, enabling us to recalibrate pricing and make high-quality, stylish sneakers accessible to a wider audience. Together, the campaign and the reforms mark a new chapter for Liberty Shoes, where creativity meets policy to deliver real value to consumers.”

With the GST reforms enabling greater affordability, Liberty is recalibrating pricing and expanding access to quality footwear across middle-income households. Timed with the festive season, the “Mera Joota Hindustani Hai” campaign captures the synergy of aspirational consumption and competitive pricing, while reinforcing Liberty’s commitment to Make in India. The brand connects modern design sensibilities with India’s cultural richness — inspiring consumers to wear their pride on their feet and reaffirming Liberty Shoes’ role as both a trusted footwear maker and a storyteller of India’s diversity, aspirations, and innovation.