Imagine by Ample has unveiled its category-defining "Imagine More" campaign, powered by comprehensive digital innovation and regional storytelling. Created and conceptualised by Schbang, the campaign features a strategic approach: transforming the cluttered pre-booking market through enhanced consumer engagement, positioning "more offers, more rewards, more experiences" as the pathway to deeper brand connection – a smart differentiation designed to cut through category noise and convert browsers into loyal customers.

The campaign's strength lies in its different approach to iPhone launch engagement. Instead of focusing on standard transactional pre-booking processes, Imagine by Ample decided to make it exciting and relationship-driven. The campaign addresses the real consumer challenge in the competitive pre-booking landscape – the anxiety and uncertainty around securing highly anticipated devices like the iPhone 17. These concerns are universal, but most retailers offer generic solutions. The "Imagine More" promise transforms these pain points into opportunities for deeper engagement, showing consumers that with Imagine, they can expect more than just a transaction.

Every touchpoint becomes a metaphor for enhanced consumer experience. This approach creates memorable moments that make people choose Imagine over competitors and advocate for the brand to others. This comprehensive approach transforms what could have been another standard device launch into the most exciting pre-booking journey in the category. The campaign understands that in today's competitive retail landscape, building preference requires going beyond mechanics to create genuine consumer excitement and long-term brand loyalty.

Behind the creative campaign lies strategic innovation. The More Portal serves as the hero execution of this larger promise – a 7-day gamified WhatsApp journey that keeps consumers engaged from pre-booking until delivery, addressing the need for sustained brand connection while ensuring meaningful relationship-building beyond transactions. The real innovation combines effective consumer psychology with smart omnichannel strategy, supported by 36 micro-influencers and 8 city-specific PR pages that bring regional relevance to the "Imagine More" promise.

The comprehensive campaign spans multiple touchpoints, from Tamil and Malayalam regional activations to Bangalore-centric messaging, making this exciting solution accessible to Apple enthusiasts across India who appreciate both innovation and personalized service excellence.

At Ample, every Apple launch is more than a product release, it’s a celebration with our customers,” said Neha Jindal, Chief Marketing Officer, Ample Group. “This year, with the iPhone 17, we’ve gone beyond convenience to create the More Portal, a first-of-its-kind platform that makes the journey engaging, rewarding, and fun. From assured benefits to daily surprises worth lakhs, Imagine is where Apple fans don’t just upgrade, they celebrate the iPhone 17 like never before.”

Vrinda Bajaj from Schbang says, “This Apple launch was never about just enabling pre-bookings, it was about creating the most engaging journey for the consumer, one that truly goes beyond the transaction. At Schbang, our focus was to craft an experience that built excitement and anticipation at every step, while ensuring Apple fans felt celebrated, not just serviced with Imagine. That’s what drove the ‘Imagine More’ campaign, transforming a routine process into a memorable brand relationship”

The #ImagineMore campaign shows that comprehensive approaches can effectively transform category dynamics, establishing Imagine by Ample as the retail brand that redefines consumer expectations and creates the most exciting pre-booking experiences in India's premium device market.