Global Gold Demand Rises 2 pc in Q1, Investment Buying Drives Surge: WGC

Mumbai, Apr 29 (BNP): Global gold demand recorded a modest but steady rise in the January–March quarter, supported primarily by strong investment buying in bars and coins amid persistent geopolitical tensions and elevated price levels, according to the latest World Gold Council (WGC) report released on Wednesday.

Total global gold demand, including over-the-counter (OTC) transactions, increased by 2% year-on-year to 1,231 tonnes in Q1 2026, compared to 1,205 tonnes in the same quarter last year.

The standout driver of growth was investment demand, which surged sharply as investors increased allocations to physical gold. Bar and coin purchases rose 42% year-on-year to 474 tonnes, reflecting growing demand for gold as a safe-haven asset during periods of global uncertainty and financial market volatility.

While overall physical demand growth remained moderate, the value of gold demand witnessed a significant jump. Total demand value soared to a record USD 193 billion, registering a 74% year-on-year increase, driven largely by higher international gold prices.

Analysts suggest that this trend highlights a shift in investor behaviour, with gold increasingly being used as a hedge against inflation, currency fluctuations, and geopolitical risk. Even as jewellery demand remains relatively stable, investment-led demand is playing a more dominant role in shaping overall market dynamics.

The report indicates that gold continues to retain its strategic importance in global portfolios, particularly during uncertain macroeconomic conditions, where investors seek stability and long-term value preservation.

Overall, the Q1 data reflects a resilient gold market, where modest volume growth is being outweighed by strong value expansion, underpinned by robust investment interest.