Coffee Island Launches India's First Ube Beverage Range

May 15: Coffee Island has introduced a new Ube range across its cafés in India, bringing one of the world’s emerging café flavours to Indian consumers in a fresh, accessible format. Available from May 15 across all Coffee Island outlets and on Swiggy and Zomato, the launch reflects the growing appetite for globally inspired beverages that combine flavour, visual appeal, and discovery.

The new range features three beverages designed for the Indian summer and evolving café tastes. The Iced Ube Latte combines espresso, milk, and ube into a smooth, lightly sweet iced coffee. The Iced Ube Matcha blends ceremonial-grade matcha with ube and chilled milk for a balanced, refreshing drink, while the Ube Smoothie brings together ube, milk, vanilla ice cream, and ice into a rich, indulgent cooler. Known for its naturally vibrant purple colour and mild sweetness, ube adds a playful and distinctive twist to familiar café formats. The launch follows encouraging consumer response to early trials of the Iced Ube Latte at select Coffee Island cafés in Europe, and marks the brand’s continued focus on bringing globally relevant café experiences to India in an approachable way.

Speaking about the launch, Samit Khanna, Co-Founder, Vita Nova (Coffee Island), said, “Consumers today are constantly looking for experiences that feel fresh and exciting, especially in the café space. Ube stood out to us because it’s visually unique, easy on the palate, and versatile across formats. We wanted to introduce it in a way that still feels familiar and enjoyable for Indian consumers. The response globally around ube has been interesting to watch, and we felt this was the right time to bring that conversation to India through Coffee Island.”

For Indian consumers, particularly the Gen Z and millennial cohorts aged 18 to 45, the need for novelty has never been stronger. The modern café-goer is no longer satisfied with the familiar; they are actively seeking experiences that feel fresh, feel premium, and feel worth sharing. Originally popular in Filipino desserts and beverages, Ube has increasingly found its way into cafés and food culture globally, driven by younger consumers seeking new flavours and shareable experiences. With this launch, Coffee Island aims to continue building a menu that blends global trends with everyday drinkability for Indian audiences. Coffee Island's Ube range is available immediately at all Coffee Island outlets across India, as well as on Swiggy and Zomato for home delivery, bringing the purple revolution to every doorstep.