BusinessManasi Praharaj11 Nov 2026
New, Delhi, 11 November 2026: Allove, a holistic intimate wellness brand founded by an award-winning entrepreneur Apoorva Pandey, is championing a more open, informed and inclusive approach to sexual and reproductive health in India. Built on the belief that intimacy is an integral part of overall wellbeing, the brand seeks to encourage conversations around fertility, sexual health and pleasure while challenging the stigma and misinformation that often surround them.
India’s sexual wellness market is witnessing a gradual shift as changing consumer attitudes, greater health awareness and the growing accessibility of online platforms reshape the category. According to a report by IMARC Group, the market was valued at US$1.48 billion in 2025 and is projected to reach US$2.65 billion by 2034, growing at a CAGR of 5.95%. Despite this growth, conversations around sexual health, fertility and pleasure continue to be shaped by social stigma and gaps in awareness, highlighting the need for a more open, informed and holistic approach to intimate wellbeing.
“Intimate wellness deserves to be approached with the same openness and understanding as any other aspect of our health. Through Allove, I want to help create a space where people feel informed, supported and empowered to understand their bodies without hesitation or stigma. For me, this is about moving beyond conversations that begin only when there is a concern, towards a more holistic and proactive approach to wellbeing,” says Apoorva Pandey, Founder, Allove.
The vision for Allove is deeply personal to Apoorva, whose own fertility journey, including multiple rounds of IVF before eventually conceiving naturally, highlighted the emotional complexities and gaps in understanding that individuals often encounter. This experience became the impetus for a larger conversation around intimate wellness, inspiring her to create a platform where people feel more comfortable seeking information, sharing experiences and understanding their bodies beyond the confines of conventional healthcare conversations.
Guided by this philosophy, Allove brings together five pillars of intimate health: Vitality, Care, Intimacy, Creation and Harmony. Through its approach to intimate and reproductive wellness, the brand aims to make these conversations a more natural part of everyday life, encouraging individuals and couples to prioritise their wellbeing with greater awareness, confidence and empathy.
